Why advertise with us?

You've spent $$$ on your Sales and Marketing, and Web presence - but it's not worth much until the right people see it! The FinData SME package reaches more the 100,000 senior, wealthy and influential people, from a trusted platform.

In our test campaigns for this package the average increase in web traffic was 300%. Recent web research¹ found that banner advertising increases a range of KPI's (i.e. brand recognition, actual purchases) by around 20%.

Package options
1. You provide the ads: $1k + performance upside*
2. We manage it all: $2k + performance upside* (we create the messaging, design the ads, analyse the results & tweak as we go)
* agreed on a case by case basis

32 million hits and 1.8 million page views served each month ²
Advertising on the findata.co.nz Web site gives you access to our large and rapidly expanding group of business professionals, academics, and frequent travellers.

More than 300,000 visits per month ²
More than simply a source of international financial data, findata.co.nz provides users with a succinct view of the economic climate globally.

Audience Demographics
73% of visitors are Male
80% are over the age of 30
43% live in Auckland
64% earn over $80,000 income
40% are the main HHS
25% are HHS who have shopped in the past month
34% access the internet from work
61% access the internet from home
88% access the internet every day
83% access the internet for internet banking purposes
44% have investigated and bought products online in the last 2 months
29% have investigated a product online but bought offline

FinData effectively reaches the "harder to target" older demographic.
60+ visitors are 129% more likely to visit FinData than the average site.

¹ http://www.iprospect.com/premiumPDFs/researchstudy_digitalmedia_2010.pdf
² In-depth traffic analysis was performed in March 2008 (Nielson)