Porsche to Expand Mission E Line as Battery-Car Push Speeds Up

  • Brand sees electrified models at one-quarter of volume by 2025
  • Marque to be ‘as flexible as possible’ amid technology shift

A Porsche AG Mission E Cross Turismo.

Photographer: Chris Ratcliffe/Bloomberg
Lock
This article is for subscribers only.

Porsche pledged to build more variants of its first fully electric sports car, including one based on the recently unveiled Mission E Cross TurismoBloomberg Terminal design, as the Volkswagen AG luxury brand readies for a seismic industry shift to battery-powered models.

Purely electric and hybrid vehicles will account for about a quarter of the division’s global deliveries in 2025, the German manufacturer said Friday at a press briefing. Porsche is set to begin selling the battery-only Mission E sports car in 2019, and it presented the four-door Cross Turismo concept version at the Geneva car show in early March.