Buffalo Wild Wings tagline is "Wings. Beer. Sports." so it's no surprise they're aiming to draw in crowds during the Olympics. While they already had dozens of flat-screen TVs going for them, that didn't stop them from creating a limited-edition Instagrammable dish for the event, too.
Throughout the month of February (while supplies last), customers can go for the gold and add gold sparkles to any order of B-Dubs wings, just by asking the waiter or waitress to "bling my wings."
Sadly, unlike Compartes' gold-flaked frozen hot chocolate or this insane donut, the flecks aren't made of real gold. The decoration is actually a tasteless sugar topping that's added to wings after they're cooked and sauced. That way, Buffalo Wild Wings' main attraction — the 21 signature sauces you can pick from — won't be affected. Also, the bling is free, so real gold would be a lot to ask for.
"Wing Bling" is available in restaurants only and can be added to boneless or traditional wings. While the Winter Olympics officially kicks off tonight, people have already been posting photos of their sparkly wings, and they're making us hungry.
Even though Buffalo Wild Wings was recently purchased by Arby's, don't expect to see gold flakes on your meat-sweat-inducing sandwiches any time soon; the sports bar is still set to operate as an independent brand.
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