Updated: 4 p.m.
A new spot for Portland outdoor gear company Columbia Sportswear features Zac Efron, the onetime teen heartthrob star of "High School Musical" (a musical about high school) and his much heartthrob-ier brother who we are just now hearing about, Dylan Efron.
While this is clearly a video meant to sell products and not a gritty Netflix drama, a Columbia spokesperson said over email that it is not an advertisement or campaign but instead a "content project."
In what appears to be the first segment of this "content project," the brothers interview for gear testing jobs with Columbia's Chairman of the Board, 93-year-old Gert Boyle.
"I didn't recognize you with your shirt on," Gert tells Zac when he hands her his "resume," which is just a signed, sultry looking head shot with qualifications like "I'm a millionaire $$" written on the back.
"I didn't recognize you without your shirt on," Zac responds, ridiculously.
"I instantly regret saying that," he adds.
Mainly Zac spends a lot of time talking about how much he loves shirts.
It turns out Dreamy Dylan is actually an athlete and participates in endurance sports.
Gert clearly prefers Dylan -- as does everyone now that we know he exists -- and there is some adorable intergenerational flirting that revolves around a catamount.
We won't spoil it for you. Watch the not-an-ad for yourself here:
-- Lizzy Acker
503-221-8052
lacker@oregonian.com, @lizzzyacker