Amsterdam's most expensive hotel room – at $13,000 a night – is not by a picturesque canal, or even in the famous red light district. It's in a 1970s 22-storey office block. But this block, once the home of Royal Dutch Shell, is no ordinary makeover.
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Across the harbour from Central Station, the building is now A'DAM Tower, the centrepiece of a major redevelopment of a huge waterfront estate that was owned by Shell. The area, Noord, which now includes the EYE Film Museum, has become one of the hippest 'hoods in an already ubercool city.
The tower was developed by Amsterdam entrepreneurs, nightclub owner Sander Groet, music agency head Hans Brouwer and developer Eric-Jan de Rooij, who, with their background in the music industry, decided to make music a central motif.
The building's components, unveiling since May 2016, include Lookout, an open-air observation deck with a swing attraction, MA'DAM, a casual dining brasserie with DJs, the Jaimie van Heije-helmed fine dining revolving restaurant, Moon, a private, invitation-only club, Adam & Co., and that hotel room, known as Loft, taking up floors 16 and 17.
The latest and final space to open: the four-star Sir Adam Hotel, with 108 rooms, over five floors, features bare concrete walls and lots of music touches, including, in every room, a Gibson guitar, in honour of the company that's not only iconic in the music industry, but which has offices in the tower.
Rooms from €189 ($266). See designhotels.com/hotels/netherlands/amsterdam/sir-adam
