Why Nutella and Nike Have Hong Kong Shoppers Lining Up For Hours
Pop-up stores get brands in malls they typically can’t afford
How Pop-Up Stores Are Giving HK Retail a Boost
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Why is Lorraine Lam waiting in line for two hours at a tony Hong Kong mall to buy the same Nutella spread that grocery stores sell for much less?
So she can get her friend’s name on the label. Nutella’s pop-up store in the Pacific Place center is swamped with customers willing to spend $HK80 ($10) for a 350-gram (12-ounce) jar of the hazelnut confection with a personalized touch. The Ferrero SpA brand is selling almost 1,000 jars a day from its counter.