YouTube Bolsters Customer Service by Adding a More Human Touch
- User support gains importance as competition in clips heats up
- Video site finds producers eager to get going -- and get paid
Youtube CEO Susan Wojcicki.
Photographer: Taylor Hill/FilmMagic for YouTube via Getty ImagesThis article is for subscribers only.
With the number of people who make their living from Internet videos multiplying each day and competitors pursuing the biggest talent, Google’s YouTube is overhauling customer service to make the world’s largest Internet video site a little less robotic and a little more human.
At a video convention Thursday in Anaheim, California, YouTube Chief Executive Officer Susan Wojcicki will introduce services that creators can use to line up production facilities and learn how to make more money from their channels. YouTube, owned by Alphabet Inc.’s Google, is also offering one-on-one support for tens of millions of creators who upload videos to the site, promising e-mailed answers to questions within 24 hours.