Peugeot launches TV Sync for 308

5 November 2014
 

Creative Agency: Havas Worldwide Australia
Media Agency: Vizeum

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The Peugeot 308 is slick and advanced and so is the campaign to promote it.

The new Peugeot makes women bite their lips and hairs stand on end and it will make you feel like a kid again.

Peugeot's new campaign for the Peugeot 308 is a first with TV sync, developed by Vizeum, Snakk Media and with creative by Havas. By using TV sync, Peugeot is tailoring its campaign to different screens, ensuring that the campaign is at the viewer's fingertips. Snakk technology detects the Peugeot TVC within seconds of being aired, then triggers corresponding activity in the viewer’s Facebook feed.

The mobile platform is interactive and has been tailored specifically for different phone models and tablet. You can view it here

 

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