SmartPay Limited, together with its subsidiaries, provides integrated merchant services for merchants and retailers in New Zealand and Australasia. Its SMART-SITE product suite includes EFTPOS terminals, EFTPOS over broadband, gift and loyalty card transaction services, phone services, taxi services, Wi Fi hot spots, mobile phone top ups, secure Internet payments, bill payment solutions, and voice over Internet protocol. The company also licenses its software for card issuing and acceptance, including gift, loyalty and pre-paid cards; prepay voucher management; taxi transaction capture and processing; Wi-Fi network management and operation; voice over IP systems; and in-store radio and video delivery and management system. In addition, SmartPay provides in-store point of decision electronic media systems to retailers that feature targeted advertising to customers. The company was founded in 2004 and is based in Auckland, New Zealand.