They''ve knocked the bastard off! BurgerFuel Worldwide are excited to announce
the opening of their first USA based restaurant in Indianapolis, hot off the
back of the Indy 500.
After ending their collaboration agreement with Franchise Brands last year,
the Kiwi brand decided to forge ahead in true BurgerFuel style, opening an
independent, company owned store.
The flagship restaurant is located on a large stand-alone site in thriving
Broad Ripple, a suburb filled with bars, clubs, eateries as well as four
large universities. The area, which can be likened to the Auckland suburb of
Ponsonby, attracts a lively crowd who travel there for the high energy social
scene on offer.
USA-based BurgerFuel Founding Director Chris Mason comments, "We''ve got a
great site in an awesome neighbourhood, a high energy team of staff who
embody the BurgerFuel brand, a menu full of our very best gourmet burgers and
sides and a community surrounding the store that has shown great excitement
in the lead-up to the opening".
"Our resident artist has been in Indianapolis painting around the clock to
create custom designed murals, not only in our store but throughout the
community of Broad Ripple. We also run our own global radio station and Radio
BurgerFuel has been broadcasting live from Broad Ripple".
"Car culture is a huge part of BurgerFuel, and our custom built ''68 Ford
Torino GT Fastback, and the ''68 Plymouth GTX Hardtop (AKA the Evil Twins)
have been causing an absolute stir on the streets of Indianapolis in the lead
up to opening".
BurgerFuel CEO, Josef Roberts comments; "While it''s been an epic challenge to
open our first BurgerFuel store in the USA, we''ve done it. After ending our
partnership with Franchise Brands following the passing of Fred de Luca, we
decided to go it alone and open our first USA based store independently".
"Like any store we open, you never know how it''s going to go until you swing
the doors and start trading but we feel confident in the way that we have
birthed the brand in the USA as well as all the resource and support we have
provided for this historic opening."
"BurgerFuel Indianapolis is a key milestone in the global journey of
BurgerFuel. We''re fully focused on getting this store pumping, and have our
sights set firmly on further expansion in the USA."
BurgerFuel(R) Worldwide (BFW) is a New Zealand gourmet burger concept serving
fresh, natural, wholesome burgers and sides in an atmosphere as charged as
the food. BurgerFuel has stores in New Zealand, Australia, America and the
Middle East.
For more information or images:
Kate McGahan
021 858 619
communications@burgerfuel.co.nz
www.burgerfuel.com
End CA:00301858 For:BFW Type:GENERAL Time:2017-05-29 17:02:49