New Zealand listed technology company VMob Group Limited (VMob) has announced
that it intends to change its name to accommodate the growing breadth of
connected engagements that it is providing to global customers like
McDonald''s, IKEA, 7-Eleven and Compass Group.
Chairman Phil Norman said that the Directors had today advised NZX of their
decision to change VMob''s name to Plexure Group Limited. Once approved,
VMob''s NZX ticker code will be PLX.
CEO Scott Bradley said that the exponential growth in connected devices and
connected consumers meant that retailers increasingly want to communicate
tailored and personalised messages to customers through whatever digital
channel or combination of channels is most effective.
"That is the expertise we offer to our clients and while our heritage is
mobile, the breadth of engagements that are driving our new revenue includes
Internet of Things devices, in-bar screens, RFID tags, beacons, even voice
and facial recognition and much more," Mr Bradley said.
"In the technology space, responsiveness to changing consumer needs and
changing digital engagement is vital," he said.
"For that reason our essential value proposition has evolved quite quickly to
a much broader focus where we can engage with customers constantly, through a
myriad of contact points, with individualised messages based on a wide range
of contextual factors."
"We describe this as optimising transactions in the real world for businesses
with physical locations," he said.
"The sheer breadth of our offering means that in the future we need a brand
name that can carry this promise with longevity and meaning."
"That''s why we settled on Plexure, from the Latin plexus, which means ''the
art of weaving together''".
"That weaving together of multiple channels of digital, tailored engagement
is what our clients look to us to provide and this is precisely what we can
and do deliver," Mr Bradley said.
It is anticipated that the name change to Plexure will take effect on 22 July
2016, but this will be confirmed by NZX once the necessary approvals have
been given.
About VMob
VMob has quickly established itself as the global leader in the provision of
end-to-end personalisation and real-time, contextual analytics services for
customers such as McDonalds, IKEA, 7-Eleven and Compass Group.
VMob''s award winning solution is Plexure and is used by clients around the
world.
Plexure optimises transactions in the real world. Plexure uses digital
insight to optimise transactions in the real world for businesses with
physical locations.
By personalising, influencing and enhancing these transactions revenue and
margin return is significant. Plexure is unique, because it can gather live
data feeds from a vast array of sources. These sources include Internet of
Things (IoT) devices such as beacons, sensors, RFID as well as Wi-Fi, Mobile
Apps, POS data, weather, public events or traffic.
The Plexure SaaS platform uses machine learning, proximity marketing, real
time decisioning, facial and voice recognition to connect customers with
brands.
Plexure observes, analyses, predicts, influences individual customer
behaviour and then measures the results.
To find out more about VMob Group Limited and its Plexure solution please
visit www.vmob.com.
End CA:00285311 For:VML Type:NAME Time:2016-07-07 08:40:00