Media release
VMOB SIGNS MAJOR DEAL WITH S.E.ASIA''S LARGEST TELCO - TELKOM INDONESIA
VMob extends its footprint in Asia-Pacific
Auckland New Zealand, 25 June 2013 - VMob, a leading mobile commerce campaign
management platform vendor, has signed a three-year contract with PT.
Metra-Net, a division of South East Asia''s largest telecommunications service
provider, PT. Telekomunikasi Indonesia Tbk (Telkom).
This major win for VMob means that its cloud-based technology will be
available to Telkom''s 147 million subscribers through Wi-Fi hotspots located
across Indonesia.
As Indonesia transforms itself into an economic leader, ICT will play a major
role in boosting economic growth as the ubiquitous use of smartphones and
tablets results in an increasing demand for mobile network access.
VMob has recently opened a Singaporean office, the hub for its Asian
operations, and VMob CEO, Scott Bradley, said the deal is a significant coup
for the Company, which is well positioned to tap into the fast growing mobile
market.
"We are delighted with this significant win for the business which further
cements our presence in a region where we see huge opportunity. The total
mobile spend in Asia alone is expected to hit US$270b by 2016 so it''s clear
that investing in effective m-commerce campaign management is a way to lock
in long-term value for telecommunications providers," said Bradley.
Telkom provides public Wi-Fi access as well as managed services for large
enterprises, and Wi-Fi services for other companies including Starbucks,
7Eleven, Telkomsel and Axis.
VMob''s technology delivered through Wi-Fi spots will allow Telkom to deliver
highly effective promotions and loyalty programmes to its millions of
subscribers in real time. VMob-driven monetization of these retail Wi-Fi
services will also assist Telkom to finance the roll out of hotspots to over
100,000 schools across Indonesia by the end of 2013.
With 20,000 existing Wi-Fi hot spots, Telkom has plans to roll out a further
1-2 million access points across the country in the next 1-2 years to offer
more convenient mobile broadband services in shopping malls, hotels, schools,
hotspots and public areas. Targeted offers and promotions will be delivered
using VMob''s solution to all users who use these Telkom hotspots to access
the Internet across Indonesia. Over 50% of Telkom''s Wi-Fi hotspot users
access the Internet from mobile devices.
"In-country support from the New Zealand Trade and Enterprise (NZTE) team in
Jakarta was invaluable in assisting us develop the business opportunity to
this point" said Scott Bradley.
NZTE congratulates VMob on their contract with PT Metra-Net and says that the
deal reinforces the increasing opportunities the Indonesian market offers New
Zealand tech companies.
"Indonesia is currently one of the 16 largest economies in the world but is
destined to be one of the six largest economies by 2030, and technology is a
significant growth driver in this market, fuelled like many sectors by
consumer demand from the growing middle and affluent classes," says Tim
Anderson, Trade Commissioner to Indonesia. "VMob''s success is an example of
how taking a long-term approach, being open to advice, and perseverance pay
off. We congratulate them on this contract, and look forward to continuing to
work with them in the future."
With over 260 million mobile subscribers , Indonesia is the fifth largest
mobile telephony market in the world, boasts the world''s second highest
Facebook population after the USA , and is in the top 10 nations for all
other leading social networks. The mobile phone is the most popular means of
accessing the Internet in Indonesia .
ENDS
For more information please contact:
Scott Bradley, CEO VMob, Mobile: + 64 21 722 556
Email: scott.bradley@vmob.co
Emma Jackson, PR Partners Mobile: +64 21 985 655
Email: emma@prpartners.co.nz
About VMob
VMob has designed a mobile-centric marketing and campaign management platform
that delivers highly effective promotions and loyalty programmes in real
time. VMob''s technology uniquely combines social profiling, geo-location and
transactions to help retailers and brands understand their customers and
connect with them through perfectly timed promotions and rewards.
VMob is listed on the NZX Alternative Market (NZAX: VML).
Visit www.vmob.co for further information.
About Telkom
PT Telekomunikasi Indonesia Tbk is the largest telecommunications services
company in Indonesia, commonly abbreviated as Telkom Indonesia or Telkom.
Telkom is an operator of "TIMES" (Telecommunication, Information, Multimedia,
Edutainment, and Services).
In July 2011, Telkom won five awards from Finance Asia magazine, including
Asia''s best managed Company and Best Corporate Social Responsibility.
More information about Telkom Indonesia can be found at
http://www.telkom.co.id.
End CA:00237780 For:VML Type:GENERAL Time:2013-06-25 13:43:24